"Sustainable Seafood. No Catch!"

On the weekend, me and my mom went to Superstore and we were in the Seafood department and I spotted this sign. I thought it was REAL COOL because they weren't selling Shark!

The sign says they don't sell sea creatures that are at risk!! It just makes my day because they aren't selling shark which helps sharks survive longer! As they say, every little bit helps!

Looks like Superstore is another store my family will be visiting a lot because THEY CARE!!

I took a pamphlet home that says, "Sustainable Seafood. NO CATCH!"

"We believe healthy oceans are vital to a healthy planet. We're working hard to ensure that all of the wild and farm raised seafood and fish in our stores are sustainably sourced by the end of 2013.

"Sustainable products are carefully harvested to help conserve marine wildlife and preserve their natural habitat, while also protecting the future of the communities with which we work.

"We're proud to take a stand and become an even more responsible retailer. For more information visit http://www.oceansfortomorrow.ca/ or call 1-800-296-2332

Here's what we are doing:

Removing species that are at risk:

AT RISK TRY

Chilean Sea Bass Sablefish or Pacific Halibut
Orange Roughy Pacific Sole, Tilapia or Basa Fillets (frozen)
Shark Marlin, Swordfish or Tuna
Skate Ask the seafood dept. for suggestions

Working hard to offer a great variety of MSC-certified products:

We currently offer a wide assortment of MSC-certified President's Choice and Seaquest shrimp, scallops, salmon, cod, halibut and tuna products.

Look for this symbol:

The Marine Council Stewardship (MSC) is a non-profit international organization working to promote the sustainable harvesting of fish.

"Continuously working with WWF and other seafood experts to find more sources of sustainable seafood

"By taking these steps we're becoming a more responsoible retailer and we're giving our customers the option to choose sustainably sourced seafood. We want to be your #1 seafood destination.

"Get on board with us!"

I think this is great! Its not only helping sharks but other sea creatures. And I think that's just AWESOME!!! But we need to get other grocery stores doing the same thing. Good for Superstore for being a leader and taking a stand!! They care! Do you?

Remember! Sharks aren't scary, they're just different!

See ya tomorrow!
Oscar